Tag «Federal Trade Commission»

Busted: Supercell terminates ad partner for sneakily reselling ad impressions

Virtual gaming heavyweight Supercell has terminated its business relationship with online ad operator Appia for reselling online advertisements in violation of the contract between the two companies, VentureBeat has learned. Supercell found out about the resale, known as re-brokering, after receiving an email from a third company, which alerted Supercell that the ad it had originally paid Appia to place had …

Taking the “Affiliate” Out of Affiliate Marketing – By Rachel Hirsch

We all have heard of the term “affiliate marketing.” Unfortunately, the term affiliate can be easily misunderstood, generating confusion and scenarios that are neither rewarding nor fun. Maybe the time has arrived to rethink the use of the term “affiliate.” In simple terms, affiliate marketing is simply a type of performance-based marketing in which a …