Marketing Day: Facebook Moves To Boost The Size Of Ads In The Right-Hand Column

mday240pxHere’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  • Nonprofit Save The Children Takes No. 1 Spot On YouTube’s March Ads Leaderboard
    Following the recent introduction of its quarterly Brand Channel Leaderboard, YouTube has posted a March Ads Leaderboard, ranking its top ten paid ads for last month based on viewcount. According to YouTube, the No. 1 video ad for the month is from a nonprofit organization. With over 28 millions views, Save the Children UK’s “Most […]
  • Facebook Moves To Boost The Size Of Ads In The Right-Hand Column
    Facebook is increasing the size of its right-hand column ads. The move, announced today in a Facebook for Business blog post, is intended to make such ads more prominent and visually consistent those appearing in users’ News Feeds. Here’s the new look compared to the current offering: Of note, according to Facebook: Facebook users will […]
  • Anti-Bullying Video Gets Shorter With Each Share
    To call attention to bullying, the Singapore Coalition Against Bullying for Children and Youth has released a video that gets shorter each time you view it. The black and white animated video, hosted on a site called Share It To The End, depicts a boy getting bullied at school and telling us he always feels […]
  • 3 Tips to Get Your Affiliate Network Working For You
    Times are tough for affiliates. In February 2014, the affiliate channel accounted for only 7% of e-commerce transactions — down from 9% in February 2013, and a drop in the bucket compared to major e-commerce traffic sources like organic search (24%), paid search (19%), and email (18%). The above figures come from The Custora Pulse, […]
  • Klout 2.0 For iOS Brings Content Discovery Scheduling Functionality To The iPhone
    Fresh off of an acquisition by Lithium Technologies, Klout has launched a new feature-rich upgrade to their iOS app. The Klout 1.0 iOS app was quite limited, only showing the Klout score of a user. The 2.0 version is a major upgrade, tying in the significant advances in content discovery and sharing that Klout has […]
  • Content Marketers, Kill The Blog Category
    Plato said Socrates thought very little of the then-newfangled objects that were books, arguing that the written word impinged upon man’s ability to remember and to think. In the early 60s, Marshall McCluhan went on to write about “media determinism,” an idea suggesting that our communications technologies shape the way we think. Anyone who has […]
  • Twitter And Facebook Declare #MarchMadness Victories
    Did anyone win March Madness? No question, Shabazz Napier and his Connecticut teammates were the ones cutting down the nets after holding off Kentucky for the NCAA men’s basketball championship. But when it comes to the battle for big event social media supremacy, the clock is still running and the major players are battling for […]

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About The Author: is Editor-In-Chief of Marketing Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt’s disclosures on his personal blog.

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