Google Rolling Out New Bulk Linking Feature For Adwords Accounts

google-adwords-square-logoGoogle announced today it is launching a new linking process that will allow Adwords account users to link all their accounts at once.

According to the announcement, the new “linking wizard” will be available for users who have access to an Adwords MCC (client center) with multiple Adwords accounts.

From the Google Analytics blogpost announcing the launch:

The new account linking wizard allows you to select any of the Adwords accounts in which you have administrative access…Many users want to quickly find unlinked Adwords accounts and link to them, and the new wizard makes this easy. To link additional accounts, just mark the “X” in front of each account, and then continue.

Google Analytics Bulk Linking April 2014Because the new linking process enables bulk linking from the Analytics property level versus the account level, Google says it will benefit anyone managing multiple properties in a single Analytics account:

If you have different teams of people managing each property, you no longer need to give them access to the full Analytics account in order to link to Adwords. Now, you can simply give that team access to only the appropriate property, and they can manage Adwords links.

Google says the new bulk linking tool will be rolling out to account holders during the coming weeks. Once the feature has been added to an account, users will see the following “Adwords Linking” section in the Property column of their Admin page after logging into their Analytics account:

Google Analytics Admin Adwords Linking Tool April 2014

Related Topics: Analytics | Channel: Analytics | Google: AdWords | Google: Analytics


About The Author: is Third Door Media’s General Assignment Correspondent, and reports on the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including,, and Sales and Marketing Management Magazine. Read more of Amy’s articles.

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